We can confidently say the COVID19 pandemic had a huge effect on the Australian warehousing and logistics workforce. In general, employment fell 6.7% between March and May 2020.

Despite starting to see improvements by 2021, the nature of a post COVID19 supply chain workforce is vastly different to what we knew before, and attracting the best talent for your warehouse is becoming even more challenging.

As warehouse managers grapple with a range of challenges, from labour shortages to technological advancements, the need to recruit and retain skilled workers has never been more critical.

Businesses need to address how they can maintain productivity, manage the challenges of a changing workplace and ensure safety procedures are prioritised to create a thriving warehouse workforce. In this article, we will explore ways in which business can recruit for better quality candidates, create a thriving workplace and build the ultimate warehouse workforce.

Addressing the warehouse labour shortage

One of the most pressing challenges is the ongoing labour shortage. As the demand for warehousing services grows, the pool of skilled workers has not kept pace. Many warehouses are finding it difficult to fill positions, which can lead to increased workloads for existing employees and impact overall productivity. High turnover rates further exacerbate this issue, as employees frequently change jobs in search of better opportunities or conditions, leaving managers in a constant cycle of recruitment and training.

Adding to the complexity is the skill mismatch prevalent in the industry. Many potential candidates lack the specific skills required for modern warehousing roles, such as proficiency with advanced technologies and logistics management. Coupled with an aging workforce, this skill gap poses a significant barrier to recruiting younger, tech-savvy workers who can adapt to the changing landscape of warehousing operations. Moreover, geographical constraints, particularly in remote or less accessible areas, make it challenging to attract candidates willing to relocate or commute long distances.

To overcome these hurdles, warehouse managers must adopt innovative recruitment strategies. Investing in training and development is essential. By providing on-the-job training and continuous learning opportunities, warehouses can bridge the skill gap and retain employees. Collaborations with vocational institutions to create tailored skill development programs can also ensure a steady pipeline of qualified candidates.

The impact of effective leadership on your warehouse workforce

Supply chains are no stranger to disruption, especially as of late. Therefore, supply chains need to be adaptable, agile and flexible, which means their supply chain leaders also need to be adaptable, agile and flexible. If leaders have these qualities, they are filtered down to warehouse teams, and when teams can manage change confidently, supply chains are able to absorb disruption with minimal impact.

When it comes to any business, any role, and any industry, success becomes achievable only when leadership is strong. While some employees may be autonomous and not need strict management protocols, others may require more direction. Leaders must cater to all.

Leadership just doesn’t mean management. When it comes to recruiting and retaining top talent, businesses need to consider exactly who it is they are trying to recruit, in terms of skillset, cultural fit and experience.

Without generalising too much, it’s also important to understand what motivates different people (or generations). For example, with Millennials, leaders need to look at creating positive workplace cultures where employees (especially the younger generation), are happy and feel like they are contributing to a greater cause. For Baby Boomers, following the chain of command is more common, and this generation is content with following direction towards organisational goals.

Recruitment strategies for creating the ultimate warehouse workforce

Let’s dive further into recruiting and retaining top warehouse talent. Creating the ultimate warehouse workforce requires a strategic approach that encompasses recruitment, training, technology, and workplace culture. By focusing on these areas, businesses can ensure their warehouse operations are efficient, effective, and ready to meet the demands of the industry.

Technology plays a pivotal role in modern recruitment processes. Leveraging recruitment software and platforms can streamline hiring, making it easier to identify and engage potential candidates. Recruiting suitable warehousing and supply chain professionals nowadays also relies heavily on the use of social media.

Targeted recruitment strategies, supported by data, can help identify and reach potential candidates more effectively. Emphasising diversity and inclusion not only broadens the talent pool but also fosters a more innovative and adaptable workforce. It is just as important to be specific with your job descriptions to avoid counter-productive interviews with potential candidates – they will arrive prepared to answer your questions and there will be a higher likelihood of the role meeting their expectations.

Make your job ads more appealing

The reality is that young people are looking for interesting workplace environments post COVID-19, including healthier work-life balances, employee benefits, and greater flexibility. An attractive salary package is always going to entice candidate to apply for the job, but don’t forget to advertise any non-traditional benefits your business might offer like wellness programs, flexible working hours, and remote work options, to meet people’s diverse needs, can help attract (and retain) skilled workers.

Young people, especially, are looking for exciting roles. What’s more exciting than working for an industry that contributes 8.6% of GDP, adds more than $130 billion to the Australian economy and employs 1.2 million Australians? Promote this and the other exciting aspects about working for your company and in the freight and logistics industry – an essential service that keeps the world turning.

Being creative with your job advertising will help you stand-out amongst peers in the market also looking to recruit from the same pool of candidates. For example, you can use video, employee stories from team members in the same role, and even humour to mix things up (if suitable).

Enhance your employer branding

Enhancing your employer branding is crucial in attracting top talent. A positive company culture and clear communication of career growth opportunities can attract top talent. Offering flexible work arrangements, such as part-time or casual roles, can also appeal to a broader range of candidates, including those seeking work-life balance.

Building a strong employer brand involves highlighting the company’s values, culture, and growth opportunities. Success stories and employee testimonials can be powerful tools in showcasing what makes the company an attractive place to work. A strong brand not only draws in potential candidates but also retains current employees by reinforcing their sense of belonging and purpose.

Invest in training and development

Investing in training and development is a critical first step. Comprehensive onboarding programs and ongoing training opportunities help employees acquire and maintain the necessary skills for their roles. By partnering with local vocational schools or training centres, businesses can develop customised courses tailored to the specific needs of their warehouses. This not only enhances employee capabilities but also boosts their confidence and job satisfaction.

Focusing on career development is vital for long-term employee retention. By creating clear career paths and development plans, businesses can help employees envision a future with the company. Encouraging mentorship programs and prioritising internal promotions demonstrate a commitment to employee growth and development.

Retaining talent and establishing a high-performing workforce

One of the challenges that warehouse managers face is ensuring their teams are motivated and productive, especially as warehouse tasks can get repetitive. Let’s look at some ways to manage this:

Advocate for different skills and cross-train your workforce

Having a highly specialised warehouse workforce can be limiting. By celebrating the variety of skills that the warehouse sector needs, you can boost productivity a lot. Roles that offer cross-training opportunities are attractive to candidates and provide you with a solid talent pipeline. The most valuable workforce you can have is a team with a good understanding of the industry as a whole, so when turnovers are high and you lose a specialised worker, your efficiency isn’t affected.

Creating a positive workplace culture

Workplace culture plays a huge role in motivating your teams, and will ultimately determine how your business performs. Balancing a fun and creative warehouse culture with productivity and high-performance is the key to your overall success. There are some additional ways you can create a positive workplace environment including company events and monthly competitions.

Creating a positive workplace culture is essential for employee engagement and retention. A collaborative and inclusive environment that values diversity can significantly enhance employee satisfaction. Implementing feedback mechanisms and recognising employee achievements are effective ways to boost morale and create a sense of community and belonging within the workforce.

Implement flexible work arrangements

Flexible work arrangements can also play a significant role in building the ultimate warehouse workforce. Offering flexible scheduling options, such as part-time or shift work, can accommodate different lifestyles and needs. Providing opportunities for remote work or hybrid models, especially for administrative roles, can also enhance job satisfaction and work-life balance.

Prioritise safety and well-being

Finally, prioritising safety and well-being is fundamental to any successful workforce strategy. Ensuring a safe working environment with regular safety training and compliance checks helps protect employees and promotes a culture of safety and health. Emphasising the well-being of employees not only reduces workplace accidents but also fosters trust and loyalty among the workforce.

Keep investing in your most valuable warehouse asset - your workforce

A strong workforce is the backbone of any successful warehouse operation, and by investing in the people who power it, businesses can achieve long-term success and sustainability.

Updated: 1 August 2024