On demand warehousing: why Pallet Matching is the obvious next industry shift
TLDR
- Flexible warehouse space solutions reduce costs and boost operational efficiency for both warehouse space providers and product owners.
- On demand or 'PalletMatching' platforms unlock under-utilised warehouse capacity, enabling dynamic storage optimisation and improved supply chain resilience.
- Technology-driven warehousing marketplaces empower businesses to scale storage needs on demand, avoiding long-term leases and increasing asset utilisation

The Australian warehousing and logistics industry is undergoing a rapid transformation. Warehouse operators with spare capacity (“space havers”) and businesses searching for flexible, scalable storage solutions (“space seekers”) face mounting pressure to optimise warehouse utilisation while controlling costs.
Traditional fixed warehouse leases and long-term 3PL contracts often leave operators with significant underutilised space, increasing overheads and reducing profitability. At the same time, businesses struggle to find affordable, flexible storage options that align with fluctuating demand, especially amid the explosive growth of e-commerce.
This is where PalletMatch comes in. A technology-driven platform model similar to that of Hi Pages, but specifically for warehousing and logistics services. By connecting warehouse space havers and seekers through on-demand digital marketplaces, PalletM is revolutionising how Australian businesses source, manage, and optimise warehouse capacity and third-party logistics (3PL) services.
What is PalletMatch? The 'Hi-Pages' of warehousing explained
Just as Hi Pages unlocks a huge network of tradies and skilled specialists for home and business owners with a specific need, On demand warehousing platforms enable warehouses to monetise excess storage capacity by offering pallet spaces on demand. This model transforms static, capital-intensive warehousing into a flexible, scalable service… accessible with a few clicks. Customers and Product Owners also no longer need to spend long periods researching and comparing Logistics providers manually, they can do so from a streamlined and centralised platform with a large network.
Through AI-assisted matching, real-time ratecard visibility, live availabilities and a team with a heck of a lot of knowledge of the industry, businesses can now efficiently find and secure the exact pallet space they need, no matter how small or large, without long-term commitments or wasted overhead.

Why PalletMatch is the future of flexible warehouse space in Australia
You maximise warehouse capacity and asset utilisation
Under-utilised warehouse space is a costly problem. Market analyses, including insights from the Australian Logistics Council, consistently show that warehouses across Australia experience significant idle capacity, sometimes averaging over 20% during off-peak periods. Pallet matching allows warehouse operators to unlock value from this unused space, increasing overall warehouse asset utilisation and generating additional revenue streams.
You can remain flexible which is essential for growing and seasonal businesses
Businesses, especially in e-commerce and retail, need flexible storage options to accommodate fluctuating inventory levels and seasonal demand spikes. These needs are also timely, delays can cost retailers big time. Leveraging on-demand warehouse storage and 3PL services is a key strategy to reduce overall warehousing costs and vastly improve supply chain agility.
You can streamline your sourcing and optimisation with technology
Modern pallet matching marketplaces leverage AI-assisted warehouse capacity management and real-time data to connect space seekers with the right warehouse and 3PL providers instantly. This technology improves transparency, accelerates sourcing, and optimises inventory flow which, naturally, is key to maintaining a competitive edge in today’s fast-paced logistics sector.

The Australian market context: why now?
- E-commerce growth in Australia is forecast to increase at 14% annually until 2027 (IBISWorld, 2024), driving demand for scalable and flexible warehousing solutions.
- From those we speak to, underutilisation rates of Australian warehouses are consistently high (particularly over the last 12 months), highlighting systemic inefficiencies and an excess of under-utilised space.
- Rising logistics costs and labour shortages have heightened the need for more agile, tech-enabled warehousing options that enable better warehouse capacity optimisation.
What not to do when choosing On-demand warehousing services
While the PalletMatch model offers revolutionary benefits, not all platforms are created equal. Businesses must exercise due diligence to ensure they are partnering with a solution that offers stability and quality control, not just a list of available spaces.
Here are the key pitfalls to avoid:
- Don't partner with a pure tech aggregator
Avoid platforms that are simply a listing service. The best solutions, like PalletMatch by uTenant, combine technology with deep logistics expertise and strong industry relationships. Our strategic partnership with JLL ensures our advice and network are grounded in real-world commercial property and supply chain knowledge.
- Don't accept unknown quality standards
The biggest risk in flexible warehousing is inconsistent service quality. A platform must rigorously vet its network of logistics providers to ensure compliance, safety, and operational excellence. Failure to do this can lead to inventory damage, inaccurate fulfillment, damaged customer relationships, and a whole lot of lost $$$.
- Don't overlook confidentiality
Searching for a new logistics partner can be challenging, particularly if you are moving on from an incumbent and are yet to find a solution. If the platform isn't able to offer a confidential and trustworthy experience (even an NDA if you require it), don't trust them with your business needs.
- Don't settle for generic matching
Your logistics needs are unique. Avoid platforms that rely on basic location filters to find you potential storage solutions. Look for those that use smart features and expertise to match you with the exact facility features, certifications, and 3PL services required for your specific product (like HACCP, Dangerous goods, climate-controlled environments or even specific WMS compatibilities).
How uTenant is driving the On-demand revolution
uTenant is Australia’s leading on-demand warehousing platform, connecting warehouse space havers and space seekers through a trusted digital marketplace. With over 100,000 pallets matched annually, uTenant’s platform simplifies the sourcing of warehouse storage, third-party logistics, and fulfilment services which as a result, delivers faster, flexible, and cost-effective solutions for the industry!
For warehouse operators, uTenant unlocks hidden revenue by monetising idle space. For businesses, the platform provides access to tailored 3PL partnerships and flexible storage capacity, helping scale operations without long-term capital commitment.
Follow uTenant on LinkedIn for more insights on the future of warehousing, flexible logistics solutions, and how pallet matching is transforming the Australian supply chain. And if you’d like to chat and see if you warehouse is a good fit for this model, you can contact us anytime here.
Latest Resources
On demand warehousing: why Pallet Matching is the obvious next industry shift
Discover how on-demand warehousing platforms like PalletMatch are transforming the Australian warehousing industry by unlocking flexible warehouse storage and 3PL services.
Warehousing and Distribution
Warehousing and distribution play a pivotal role in ensuring that products are stored, handled, and delivered efficiently. Understanding the logistics of warehousing and distribution is essential for staying ahead.
Case Study: Optimising Combe’s Australian Supply Chain
By partnering with uTenant, Combe successfully navigated the complexities of evaluating and optimising its logistics partnerships. The process not only reinforced Combe’s commitment to operational excellence but also secured a logistics framework that supports its long-term growth objectives.
uTenant and provenio.ai partnership: Empowering the supply chain with AI-powered innovation
uTenant is proud to announce a strategic partnership with provenio.ai, an award winning, Australian artificial intelligence (AI) company transforming back-office operations across supply chains.